Private label brands threatened our brand in a recessionary economy
Attract price sensitive consumers by changing how they think about value
Cheap things end up costing more in the end (i.e. Lo barato sale caro)
- Used a know-it-all Hispanic mother-in-law as the FOIL causing tension
Bounty doesn’t rip like the cheap stuff, so it works harder
Shifted opinion from expensive to a smart choice –use less, save more
Bounty Lasts. It Never Gives In.
Bounty Rinde. No se rinde.