Use Frosted Flakes sponsorship of the National Little League to show kids how the brand and Tony support kids and sports.
In sports, kids bond on the field through teamwork. But, they also bond off the field by sharing personal rituals (e.g. handshakes and high-fives, cheers and chants).
Show how sharing Frosted Flakes can be a baseball pregame ritual.
Show your stripes with Frosted Flakes, the official sponsor of the National Little League.