Reintroduce Kia’s redesigned, entry-level sedan.
The brand was perceived to be a “run of the mill” value sedan.
Hispanics think quality cars have to be expensive, but Kia makes quality cars affordable by designing them with their needs in mind.
The new Optima was inspired and redesigned especially for the Hispanics.
Shifted consumer views of the brand from negative to neutral.
Kia Optima. Brings out the best in us.
Kia Optima. Saca lo mejor de ti.