Hundreds of televisions are release every year and they seem to follow the same promise —more pixels for greater resolution.
Drive excitement around the latest HD TV launch
Television viewers don’t want higher resolution. They want a better viewing experience; a greater sense of presence.
Inspiration: TV Viewing study by Journal of Media Psychology
SUHD TV offer an extraordinarily lifelike experience that sweeps you away from ordinary, everyday life.
The campaign created buzz around the world using an elevator stunt (video below) that was seeded on social media. A UGC promotion on Facebook and Instagram amplified online buzz and engagement.
The promotion invited consumers to share their dream destinations by sharing an online post using the Samsung SUHD TV frame (see social posts below). This method of entry rewarded winners with a flyaway trip anywhere in the world or an SUHDTV.