Hundreds of televisions are release every year and they seem to follow the same promise —more pixels for greater resolution.
Drive excitement around the latest SUHD TV launch
Television viewers don’t want higher resolution. They want a better viewing experience; a greater sense of presence.
Inspiration: TV Viewing Study by Journal of Media Psychology
SUHD TV display an extraordinarily lifelike experience that sweeps you away from ordinary, everyday life.
- A social media toolkit was developed to created for global markets to execute.
- #TVTransportsMe created buzz around the world using an elevator stunt (video below) that was seeded on social media. A UGC promotion on Facebook and Instagram amplified the campaigns reach and engagement.
- The promotion invited consumers to share their dream destinations with an online post (see social posts w/ SUHD TV frame). Winners were rewarded with a new SUHDTV or a flyaway trip anywhere in the world.
- Reached 32MM and engaged 1MM+ in one of the most successful 30-day online promotions for a Samsung TV.