The U.S. Department of Veterans Affairs’ main purpose is to take care of America’s military Veterans after they leave the military with benefits like health care, home loans and pensions.
14 million Veterans haven’t applied for their benefits.
Encourage Veterans to apply.
We are speaking to a diverse group of multigenerational Veterans. When it comes to VA benefits, they think they already know what they need to know. The reality is that they know very little. To further complicate the matter, Vets don’t believe the VA really understands them or their needs, so we need to overcome that barrier and get them to find out more and apply for benefits.
Every Veteran had a small but meaningful thing they dreamed of doing upon returning home (e.g. play catch with their son, eat a home cooked meal or just got on a motorcycle and rode).
Source: While interviewing veterans, we searched for a common experience or ritual that would resonate with all vets. Quant and qualitative focus groups were conducted with hundreds of Veterans.
Vets, whatever your first thing was when you left the military, make applying for VA benefits The Second Thing.
The ad campaign ran on national broadcast media encouraging vets to go online and apply for benefits.
U.S. Secretary of Veteran Affairs, Erin Shinseki rewarded team members with commemorative challenge coins to celebrate our efforts and grant honorary military membership for serving our country.
Click on landing page below to see TV spots or go to http://www.squidbomb.com/#/usva/